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3 Things Fashion Brands Need To Do to Land Press Coverage
“I need press but I have no idea how to get it. “No one is returning my email. “I think I need to hire a PR agency. All of these phrases are among the most popular I hear when chatting with designers...
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How Fashion Brands Can Identify and Utilize Celebrity Endorsements to Grow
Aside from high-quality products, there is nothing more important to a designer than getting their clothing into the public eye. Celebrities not only help put brands into the public eye, but also help...
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3 Ways to Get Your Product to a Celebrity
As we discussed in our last post about using celebrities to grow your brand, the most important part of running a startup fashion brand is the ability to get your products into the public...
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One Awesome Trick for Fashion Brands to Get More Press Coverage
As business owners, we all want press. Press can do a lot of things for our business and brand. It can… Demonstrate credibility Increase SEO rankings Initiate sales Build awareness Most of us think...
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How Technology is Changing Fashion PR and What it Means for Independent...
There are a lot of new independent designers entering the saturated fashion market. This is mainly because affordable small-scale manufacturing options, fashion technology business applications, and...
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27 Independent Lifestyle Magazines to Pitch Your Fashion Brand Story
Designers are always asking about getting press. It’s understandable. Press is exciting and validating, and gives us that little jolt we sometimes need to keep going when we’re feeling discouraged and...
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10 Tips That Will Take You Far When Pitching Your Fashion Brand to Editors
There is no denying that press is really important for brands. The influence of magazines, whether in print or online, traditional fashion favorites or new independent lifestyle magazines, is huge in...
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Dear StartUp FASHION: How Do You Know if You are Ready for a PR Firm?
Dear StartUp FASHION is a new column we’re introducing. We asked some of our Community members for their most pressing marketing questions and we received great responses! We hope to address all of...
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Pitching to Magazines: Basic How-tos and Tips
Vogue UK June 2011 Getting your brand into a magazine is so exciting—seeing the glossy cover on newsstands, a press clipping and hopefully, all the sales that come from the feature. Being proactive and...
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Fashion PR: 5 Ways to Get Your Fashion Product Featured in the Press
Getting your product featured in the press can boost your brand awareness and credibility, increase your website traffic and ultimately attract new customers. While it might seem intimidating at...
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